Leadership Team

Bobby Gross

Principal and Cofounder

As cofounder of ASSI, Bobby Gross set out to provide the most viable and dependable alternative to traditional home healthcare for seniors, and he plays a central role in the success of the company. Mr. Gross not only manages company activity, but he also propels future growth by continuously seeking out new business opportunities. His dynamic leadership and sales ability have aided in escalating the company’s membership volume within three years.

Mr. Gross possesses over 25 years of experience in senior-market sales and management. Prior to ASSI, he was a top sales performer for Diversified Health Services. In 1990, he cofounded Fidelity Assurance Inc., which has long been recognized as a leader in the senior insurance arena by providing the sale of Medicare supplements, long-term care and home healthcare insurance, annuities, life insurance as well as non-insurance service contracts.

Marc Sinton

Vice President of Sales

Marc Sinton provides sales and product marketing management leadership to ASSI. As Vice President of Sales for ASSI, Mr. Sinton was instrumental in the product launch of “True Freedom” to nationwide distribution.

Mr. Sinton brings unique knowledge to senior-product marketing that can only come from firsthand experience as a prior Divisional Manager for Diversified Health Services and Fidelity Assurance. During his tenure, his personal production led him to be a continual top performer for nearly 25 years, while at the same time he led the sales team to record production and profitability. His success enabled Fidelity to prosper and expand into a variety of markets.

Bob Doolan

Principal and Cofounder

As cofounder of ASSI, Bob Doolan provides enterprise strategic planning, stewardship and guidance to the sales force. Mr. Doolan recently was a Director of Sales and Marketing for a leading service contract company where he provided vast experience and a deep understanding of the homecare service contract business.

Mr. Doolan previously held various positions with Fidelity Assurance. During a six-year period as a Division Manager, Mr. Doolan was responsible for the oversight of 60 fulltime captive agents producing Medicare supplements, long-term care, home healthcare, single premium annuities, final expense life and non-insurance service contracts. He brings more than 25 years of industry and management experience to ASSI.

Derrick Brickhouse

National Marketing Director

Derrick Brickhouse is responsible for building a national distribution channel for ASSI. Prior to joining ASSI, Mr. Brickhouse was the President and CEO of DB Financial Services LLC, a captive sales agency that specialized in selling senior-market products including Long Term Care Insurance, Medicare Supplements and Advantage, Annuities and Final Expense products.

Mr. Brickhouse began his career in 1991 as a Sales and Marketing Representative with Penn Treaty American Corporation responsible for recruiting and training sales representatives in the northeastern region. Over his 18 year career with Penn Treaty, he held numerous key executive roles within the company concluding with Vice President of Sales and Marketing in 2008.

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