St. Petersburg, FL – August 1, 2011 – American Senior Services Inc. (ASSI), a service contract company that offers the most viable and dependable alternative to traditional home healthcare, today announced that it has expanded into Utah, bringing its total service area to 37 states across the country.

“In recent months, we have expanded our presence significantly in the western part of the United States, offering our services in Oregon, Idaho, and now Utah,” said Bob Doolan, Principal and Co-founder of ASSI. “We’re proud to be able to serve seniors in these states with viable and dependable service contracts for home care and companionship/adult daycare services.”

ASSI’s True Freedom offers two-part plans that provide a combination of home care and companionship/adult daycare services that keep seniors safe and happy in their homes. ASSI’s Part A includes hours dedicated to adult daycare and companion services to help homebound seniors feel connected and cared for. ASSI’s Part B includes hours for home care services including: meal preparation and grocery shopping, assistance with personal hygiene, toileting, bathing and dressing, laundry and homemaking, and much more. All ASSI contracts also include a Discount Medical Plan.

ASSI has expanded through strategic, national distribution partnerships with qualified representatives, agencies and FMOs seeking to diversify their senior product portfolios. Representatives interested in working with ASSI can learn more on the company’s website at www.myassi.com/representatives.

About ASSI

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional home healthcare. With true guaranteed, hassle-free acceptance, 72-hour response to in-home care requests, and highly qualified care professionals, ASSI is a trusted service provider that successfully serves thousands of seniors in 37 states through a commitment to integrity and financial responsibility.

True Freedom, ASSI’s membership plan, provides seniors with the freedom to live in the comfort of their own homes. ASSI arranges for a fully licensed, bonded and insured home care provider from the ASSI qualified network, or seniors can select an ASSI-approved friend or neighbor to provide their care. ASSI’s flexible plans provide adult daycare/companion service, living assistance such as meal preparation, personal hygiene assistance, etc., as well as a complimentary Discount Medical Plan.

For more information about ASSI or the True Freedom plan, please visit www.myassi.com

St. Petersburg, FL – July 29, 2011 – American Senior Services Inc. (ASSI), a service contract company that offers the most viable and dependable alternative to traditional home healthcare, today announced that it is now offering its True Freedom plan in Idaho, bringing its total service area to 36 states across the country.

“Seniors all over the country are looking for alternatives to traditional home healthcare, and we’re so pleased to now be able to provide our service contracts as an option in Idaho,” said Bob Doolan, Principal and Co-founder of ASSI. “We look forward to providing peace of mind to our Idaho clients as we serve them through our trusted, reliable homecare and companionship/adult daycare services.”

ASSI’s True Freedom offers two-part plans that provide a combination of home care and companionship/adult daycare services that keep seniors safe and happy in their homes. ASSI’s Part A includes hours dedicated to adult daycare and companion services to help homebound seniors feel connected and cared for. ASSI’s Part B includes hours for home care services including: meal preparation and grocery shopping, assistance with personal hygiene, toileting, bathing and dressing, laundry and homemaking, and much more. All ASSI contracts also include a Discount Medical Plan.

ASSI has expanded through strategic, national distribution partnerships with qualified representatives, agencies and FMOs seeking to diversify their senior product portfolios. Representatives interested in working with ASSI can learn more on the company’s website at www.myassi.com/representatives.

About ASSI

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional home healthcare. With true guaranteed, hassle-free acceptance, 72-hour response to in-home care requests, and highly qualified care professionals, ASSI is a trusted service provider that successfully serves thousands of seniors in 36 states through a commitment to integrity and financial responsibility.

True Freedom, ASSI’s membership plan, provides seniors with the freedom to live in the comfort of their own homes. ASSI arranges for a fully licensed, bonded and insured home care provider from the ASSI qualified network, or seniors can select an ASSI-approved friend or neighbor to provide their care. ASSI’s flexible plans provide adult daycare/companion service, living assistance such as meal preparation, personal hygiene assistance, etc., as well as a complimentary Discount Medical Plan.

For more information about ASSI or the True Freedom plan, please visit www.myassi.com

St. Petersburg, FL – March 14, 2011 – American Senior Services Inc. (ASSI), a service contract company that offers the most viable and dependable alternative to traditional home healthcare, today announced that it has expanded into Oregon, bringing its total service area to 35 states across the country.

“Since we founded ASSI in Florida just four years ago, we have been pleased with reception our service contract offering has received and our rapid growth across the country,” said Bobby Gross, Principal and Co-founder of ASSI. “We’re honored to provide quality care to thousands of seniors throughout the United States, and we look forward to continuing our growth.”

ASSI’s True Freedom offers two-part plans that provide a combination of home care and companionship/adult daycare services that keep seniors safe and happy in their homes. ASSI’s Part A includes hours dedicated to adult daycare and companion services to help homebound seniors feel connected and cared for. ASSI’s Part B includes hours for home care services including: meal preparation and grocery shopping, assistance with personal hygiene, toileting, bathing and dressing, laundry and homemaking, and much more. All ASSI contracts also include a Discount Medical Plan.

ASSI has expanded through strategic, national distribution partnerships with qualified representatives, agencies and FMOs seeking to diversify their senior product portfolios. Representatives interested in working with ASSI can learn more on the company’s website at www.myassi.com/representatives.

About ASSI

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional home healthcare. With true guaranteed, hassle-free acceptance, 72-hour response to in-home care requests, and highly qualified care professionals, ASSI is a trusted service provider that successfully serves thousands of seniors in 35 states through a commitment to integrity and financial responsibility.

True Freedom, ASSI’s membership plan, provides seniors with the freedom to live in the comfort of their own homes. ASSI arranges for a fully licensed, bonded and insured home care provider from the ASSI qualified network, or seniors can select an ASSI-approved friend or neighbor to provide their care. ASSI’s flexible plans provide adult daycare/companion service, living assistance such as meal preparation, personal hygiene assistance, etc., as well as a complimentary Discount Medical Plan.

For more information about ASSI or the True Freedom plan, please visit www.myassi.com

St. Petersburg, FL – January 10, 2011 – American Senior Services Inc. (ASSI), a service contract company that offers the most viable and dependable alternative to traditional home healthcare, today announced that it has hired Derrick Brickhouse to serve as the company’s National Marketing Director.

A nationally respected marketing executive, Brickhouse joins ASSI from DB Financial Services, LLC, where he served as President and CEO. There, he led a captive sales agency in offering senior-market products that included long term care insurance, Medicare supplements and advantage, annuities and financial expense products.

“Throughout his 20 year career, Derrick has been at the forefront of providing products that enhance seniors’ lives, and he is unquestionably an expert in the industry,” said Bobby Gross, Principal and Co-founder of ASSI. “We are thrilled that he has chosen to join our team as he lends his reputation, knowledge and expertise to our organization.”

Brickhouse began his career in 1991 as a Sales and Marketing Representative with Penn Treaty American Corporation responsible for recruiting and training sales representatives in the northeastern region. Over his 18 year career with Penn Treaty, he held numerous key executive roles within the company concluding with Vice President of Sales and Marketing in 2008.

“Throughout my career, I’ve worked with nearly every product for seniors, and ASSI is a service contract company that truly offers a viable and dependable alternative to traditional home healthcare,” said Brickhouse. “I’m excited to be a part of this highly responsible and trusted organization, and I look forward to helping it grow.”

About ASSI

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional home healthcare. With true guaranteed, hassle-free acceptance, 72-hour response to in-home care requests, and highly qualified care professionals, ASSI is a trusted service provider that successfully serves thousands of seniors in 34 states through a commitment to integrity and financial responsibility.

True Freedom, ASSI’s membership plan, provides seniors with the freedom to live in the comfort of their own homes. ASSI arranges for a fully licensed, bonded and insured home care provider from the ASSI qualified network, or seniors can select an ASSI-approved friend or neighbor to provide their care. ASSI’s flexible plans provide adult daycare/companion service, living assistance such as meal preparation, personal hygiene assistance, etc., as well as a complimentary Discount Medical Plan.

For more information about ASSI or the True Freedom plan, please visit www.myassi.com.

St. Petersburg, FL – December 15, 2010 – American Senior Services Inc. (ASSI), a service contract company that offers the most viable and dependable alternative to traditional home healthcare, today announced that it has expanded into Arkansas and Kansas, bringing its total service area to 34 states across the country.

“Having worked in the traditional senior insurance market for so long, we knew there was a significant need for an alternative approach to homecare and adult daycare services. Since we founded ASSI in 2008, that need has exceeded even our expectations,” said Bobby Gross, Principal and Co-founder of ASSI. “We’re honored to provide quality care to thousands of seniors throughout the United States, and we look forward to continuing our growth.”

ASSI first launched its service contract company in Florida. Today, ASSI’s True Freedom membership plan’s hassle-free, true guaranteed acceptance is available in most states throughout the country.

ASSI has expanded through strategic, national distribution partnerships with qualified representatives, agencies and FMOs seeking to diversify their senior product portfolios. Representatives interested in working with ASSI can learn more on the company’s website at www.myassi.com/representatives.

About ASSI

American Senior Services, Inc. (ASSI) is a service contract company that offers the most viable and dependable alternative to traditional home healthcare. With true guaranteed, hassle-free acceptance, 72-hour response to in-home care requests, and highly qualified care professionals, ASSI is a trusted service provider that successfully serves thousands of seniors in 34 states through a commitment to integrity and financial responsibility.

True Freedom, ASSI’s membership plan, provides seniors with the freedom to live in the comfort of their own homes. ASSI arranges for a fully licensed, bonded and insured home care provider from the ASSI qualified network, or seniors can select an ASSI-approved friend or neighbor to provide their care. ASSI’s flexible plans provide adult daycare/companion service, living assistance such as meal preparation, personal hygiene assistance, etc., as well as a complimentary Discount Medical Plan.

For more information about ASSI or the True Freedom plan, please visit www.myassi.com.